January 2019

Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh

For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because >>

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Discovering a Brand’s Core

Developing a brand in higher education is an exciting, albeit complex, process. One of the most common challenges higher ed marketers face when embarking on a brand effort is that >>

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Enrollment Open: The Institute for Higher Education Marketing

Help distinguish yourself as a higher education marketing leader by participating in the Institute for Higher Education Marketing (IHEM).  The 3.5 day program will be held in Austin, TX, February >>

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