January 2019

Branding in an Age of Cynicism

I was recently talking with a friend whose 17-year-old son is in the depths of his college-selection process. She related to me her family’s impressions of several campus visits, saying >>

Read More

Illuminating Tech.

On January 14th, TV, radio and digital channels across the Midwest started rolling out our latest creative multimedia campaign for Indiana Tech. We are beyond excited to see this work >>

Read More

Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh

For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because >>

Read More

Discovering a Brand’s Core

Developing a brand in higher education is an exciting, albeit complex, process. One of the most common challenges higher ed marketers face when embarking on a brand effort is that >>

Read More

Enrollment Open: The Institute for Higher Education Marketing

Help distinguish yourself as a higher education marketing leader by participating in the Institute for Higher Education Marketing (IHEM).  The 3.5 day program will be held in Austin, TX, February >>

Read More