SimpsonScarborough is a higher education marketing, branding and research agency.

About

We build brands that inspire and endure.

Higher education deserves the confidence of rigorous research and the inspiration that comes from genuine curiosity. We bring together your people, vision, and values with our recognized knowledge and partnership to build brands through research, strategy, creative, and digital.

Let's talk about your brand

Research

Asking questions that matter, on a scale that makes a difference.

Capabilities

Brand and messaging
Strategic planning
Recruitment
Alumni engagement
Fundraising
Image and perception
Creative testing

Advanced Analytics

Conjoint analysis
TURF analysis
Discrete choice analysis
Segmentation
Max differential
Factor analysis

Methodologies

Surveys
In-depth interviews
Focus groups

Learn more about our research offering →

Research and data are the language of universities. At SimpsonScarborough, that insight gives us confidence in our strategies, sparks for creativity, and a way to know we are delivering for our clients.

Jason Simon
Chief Operating Officer and Partner

Strategy

Connecting data points to deepen, and focus, thinking.

Capabilities

Brand positioning and platform development
Message creation and mapping
Data-driven personas
Competitor analysis
Brand assessments
Brand launch planning

Paid media strategy and planning
Content strategy development
Digital marketing planning
Metrics and ROI evaluation
Multi-year institutional marketing plans

Learn more about our strategy offering →

Creative

Telling informed and inspiring stories.

Concepting and Production

Visual identity
Logo development
Guidelines
Advertising
Marketing collateral
Content development
Video and radio
Web, digital, and social
Experiential
Trainings and workshops

Capabilities

Brand campaigns
Enrollment campaigns
Capital campaigns

Video Production

Brand anthem
Animation
Motion graphics
Documentary
Video series
Virtual reality
Television spots
Aerial drone

Learn more about our creative offering →

Digital

Reaching new audiences in powerful ways.

Capabilities

Content strategy
Website design
SEO strategy
Analytics review
Custom CMS builds
Digital viewbooks
Email marketing

Technologies

Drupal
WordPress
Terminal4
Cascade
Custom applications
Touchscreen displays

Learn more about our digital offering →

Why do we work in higher education?

Because we believe that higher ed can eradicate poverty, cure disease, and end systemic racism. Sure, we may love geeking out about research methodology and watching as marketing ceases to be a bad word on college campuses. We could talk for hours about modern typography, website UX, and brand perception surveys. But, at the end of the day, we exist to further the higher education ecosystem. To help universities position themselves in order to find the right type of student. Or secure a transformative gift. To further their mission and achieve their goals.

So, when people ask us, why we do what we do?
Because higher ed changes the world.

We'd love to hear
from you.

Want to do a
project?
Get in touch

Want to join
our team?
Careers