Research and data are the language of universities. At SimpsonScarborough, that insight gives us confidence in our strategies, sparks for creativity, and a way to know we are delivering for our clients.
Chief Operating Officer and Partner
Why do we work in higher education?
Because we believe that higher ed can eradicate poverty, cure disease, and end systemic racism. Sure, we may love geeking out about research methodology and watching as marketing ceases to be a bad word on college campuses. We could talk for hours about modern typography, website UX, and brand perception surveys. But, at the end of the day, we exist to further the higher education ecosystem. To help universities position themselves in order to find the right type of student. Or secure a transformative gift. To further their mission and achieve their goals.
So, when people ask us, why we do what we do?
Because higher ed changes the world.