We build brands that inspire and endure.

Higher education deserves the confidence of rigorous research and the inspiration that comes from genuine curiosity. We bring together your people, vision, and values with our recognized knowledge and partnership to build brands through research, strategy, creative, and digital.

Services - Research


Asking questions that matter, on a scale that makes a difference.

  • Brand and messaging
  • Strategic planning
  • Recruitment
  • Alumni engagement
  • Fundraising
  • Image and perception
  • Creative testing
Advanced Analytics
  • Conjoint analysis
  • TURF analysis
  • Discrete choice analysis
  • Segmentation
  • Max differential
  • Factor analysis
  • Surveys
  • In-depth interviews
  • Focus groups

Research and data are the language of universities. At SimpsonScarborough, that insight gives us confidence in our strategies, sparks for creativity, and a way to know we are delivering for our clients.

Jason Simon
Chief Operating Officer and Partner


Connecting data points to deepen, and focus, thinking.

  • Brand positioning and platform development
  • Message creation and mapping
  • Data-driven personas
  • Competitor analysis
  • Brand assessments
  • Brand launch planning
  • Paid media strategy and planning
  • Content strategy development
  • Digital marketing planning
  • Metrics and ROI evaluation
  • Multi-year institutional marketing plans
Services - Strategy


Telling informed and inspiring stories.

Concepting and Production
  • Visual identity
  • Logo development
  • Guidelines
  • Advertising
  • Marketing collateral
  • Content development
  • Video and radio
  • Web, digital, and social
  • Experiential
  • Trainings and workshops
  • Brand campaigns
  • Enrollment campaigns
  • Capital campaigns
Video Production
  • Brand anthem
  • Animation
  • Motion graphics
  • Documentary
  • Video series
  • Virtual reality
  • Television spots
  • Aerial drone
Services - Creative


Reaching new audiences in powerful ways.

Digital icon
  • Content strategy
  • Website design
  • SEO strategy
  • Analytics review
  • Custom CMS builds
  • Digital viewbooks
  • Email marketing
  • Drupal
  • WordPress
  • Terminal4
  • Cascade
  • Custom applications
  • Touchscreen displays
Services - Strategy

Why do we work in higher education?

Because we believe that higher ed can eradicate poverty, cure disease, and end systemic racism. Sure, we may love geeking out about research methodology and watching as marketing ceases to be a bad word on college campuses. We could talk for hours about modern typography, website UX, and brand perception surveys. But, at the end of the day, we exist to further the higher education ecosystem. To help universities position themselves in order to find the right type of student. Or secure a transformative gift. To further their mission and achieve their goals.

So, when people ask us, why we do what we do
Because higher ed changes the world

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