Meet the Team.

We love asking questions, designing research methodologies and analyzing data — but our favorite part is seeing that knowledge bloom into meaningful strategies and brands that endure.

Our team built their careers in higher education, and everyone at SimpsonScarborough takes every project personally. We see ourselves as partners, working together to engage and support the institutions we work with.

Our Values.

Why do we work in higher education?

We’ve been in higher ed marketing from the beginning: we’ve seen the field mature, and we’ve grown and learned alongside our clients. We love geeking out about research methodology and analysis and sharing that excitement with anyone who will listen.

But the most rewarding part of our work is seeing our clients become partners — and often friends.

Elizabeth Johnson
Chief Executive Officer and Partner
Leslie Baldino
Senior Strategist
Matt McFadden
VP, Strategy & Account Planning
Siria Rioja
Research Analyst
Kristen Creighton
Associate Vice President
Dana Edwards
Chief Marketing Officer and Partner
Chelsea Woodard
Director of Operations
Mike Roe
Creative Director
Molly Jackson
Associate Vice President
Ryan D’Ercole
Business Development Associate
Jason Simon
Chief Operating Officer and Partner
Andrea Kruszka
Strategist
Cole Londeree
Associate Creative Director
Meredith Simpson
Senior Strategist
Deb Gere
Assistant Director of Research
Renee Daly
Senior Strategist
Nicole Ingrassia
Research Analyst
Emma Miller
Senior Account Executive
Kristen Ingels
Director of Marketing
Jason Shough
Associate Creative Director
Eileen Fennell
Senior Account Executive
Sara Abtahi
Research Analyst
Jack Edgar
Account Executive
Wanda Hoath
Administrative Specialist
Camilla Dorinsky
Senior Designer
Hira Siddiqui
Assistant Account Executive
Steven Lovern
Senior Account Executive
Alec Smith
Assistant Account Executive
Jeff Papa
Consultant
Elizabeth Johnson
Chief Executive Officer and Partner
Leslie Baldino
Senior Strategist
Matt McFadden
VP, Strategy & Account Planning
Siria Rioja
Research Analyst
Kristen Creighton
Associate Vice President
Dana Edwards
Chief Marketing Officer and Partner
Chelsea Woodard
Director of Operations
Mike Roe
Creative Director
Molly Jackson
Associate Vice President
Ryan D’Ercole
Business Development Associate
Jason Simon
Chief Operating Officer and Partner
Andrea Kruszka
Strategist
Cole Londeree
Associate Creative Director
Meredith Simpson
Senior Strategist
Deb Gere
Assistant Director of Research
Renee Daly
Senior Strategist
Nicole Ingrassia
Research Analyst
Emma Miller
Senior Account Executive
Kristen Ingels
Director of Marketing
Jason Shough
Associate Creative Director
Eileen Fennell
Senior Account Executive
Sara Abtahi
Research Analyst
Jack Edgar
Account Executive
Wanda Hoath
Administrative Specialist
Camilla Dorinsky
Senior Designer
Hira Siddiqui
Assistant Account Executive
Steven Lovern
Senior Account Executive
Alec Smith
Assistant Account Executive
Jeff Papa
Consultant