Creative brings your brand to life in how your community experiences it. With a clear brand architecture as a framework, we help you to authentically express your institution’s story in ways that are inspiring and dynamic, without ever losing sight of your priorities and goals. First, of course, creative has to navigate higher education’s traditionally complex approval process.
All of our creative work is informed by the stories we discover in our research. As we execute on key touchpoints for expressing your brand, our data-driven strategy and collaborative process build confidence in every decision regarding creative by removing its subjective critique. It is this same research-first approach that, ultimately, results in precise and engaging content that drives awareness, fuels loyalty, and builds communities. And while we align creative to research findings and approved strategy, that doesn’t mean we don’t push the envelope. With experience in brand identity, print advertising, UX design, and content creation (including digital, social media, and video), we focus our creative efforts on new and novel ideas that still fit with your brand.
By the way, research isn’t just a phase of our work; we also test our creative.