As a seasoned strategist, Andrea knows the magic is in the details. She plays a critical role throughout the process by distilling data from qualitative and quantitative research into thoughtful recommendations and insightful strategies. Whether she’s designing research instruments, coordinating studies, or executing tactics, Andrea excels at connecting all the small data points that inform big time decisions.
That’s the most rewarding part of the job for Andrea — helping clients make real decisions and actions based on key insights from the data. Before joining SimpsonScarborough, she worked in enrollment management as an Admissions Advisor, providing her unique insight into the college selection process. She was also Board Member of the Year in 2015 for her alumni association’s board of directors.
Campus Safety: Walking the Talk
As we all know, many of today’s “hot topics” in higher ed focus around important, yet negative, issues such as sexual assault, sexual harassment, hate crimes, active shooters, rising tuition >>
Protecting Your Institution’s Brand During Times of Crisis
From sexual assault to conflicts of interest, from controversial speakers to fraternity hazing, every day seems to bring a new scandal to the pages of the Chronicle and Inside Higher >>
That Question that Comes Up in Every Research Presentation, Part 3: Brand-Health Metrics
This year, we have been giving our readers an occasional glimpse into SimpsonScarborough’s normative database, which contains findings from hundreds of studies we’ve conducted over our past decade of research >>