With 25 years of experience conducting educational and marketing research in a variety of industries, Dana prides herself on taking good things and making them great. Her deep knowledge helps her design groundbreaking projects that are realistic and aspirational — and lead to effective change on campuses.
Clients prize her honesty and pragmatism. Dana listens to each school’s challenges while vetting and testing solutions with stakeholders, which allows her to build strong partnerships with each institution.
Formerly a Senior Marketing Consultant at Carnegie Communications, Dana has extensive experience designing complex research studies that inform brand messaging platforms, university marketing strategies, and creative campaigns. She directed market research studies at WB&A Market Research and was Director of Market Research at Snyder Communications, where she designed studies to provide advertising effectiveness data for consumer package goods companies. She has also helped conduct large scale educational research projects for the National Science Foundation and the Department of Education as a federal contractor.
Creating Program-Based Marketing Budgets to Ensure Accuracy and Equity
Generally speaking, choosing a framework for developing a marketing budget is the ultimate exercise in navigating higher-ed politics and bureaucracy. And if you want (or more likely, need) to allocate >>
University Messaging Attributes: Are Yours Keeping Up with the Times?
While a college or university’s core brand should persist over time, the institution should continually monitor the resonance of the messaging it uses to express that brand. Keeping a finger >>