Deb has extensive experience conducting marketing research for colleges and universities. She helps with the development of sound market research instruments and is responsible for all phases of data analysis and quantitative research report preparation.
Before joining SimpsonScarborough, Deb served as a Project Coordinator and Research Analyst for Boston-based Carnegie Communications for eight years. She specialized in the use of geodemographic analysis to target enrollment efforts and alumni outreach. During her time at Carnegie, Deb worked with more than 100 institutions — large, small, public, and private — on qualitative and quantitative research projects ranging from focus groups and surveys to institutional branding studies.
One of Deb’s earlier jobs — designing brochures, flyers, and other collateral for the May Institute — taught her design skills that come in very handy when she’s creating research reports with complicated tables and graphics.
That Question That Comes Up in Every Research Presentation, Part 2
In March, we dug into our normative database to provide some comparative data on survey response rates and Net Promoter Scores. Since it’s graduation time, it seems fitting to look >>
Congratulations to the 2017 SimpsonScarborough Scholars
SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2017. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development >>
River Hawks Rising: UML Brand a Success Story in the Making
A Lowell, Massachusetts resident since 1998, I’ve watched with fascination as UMass Lowell (UML) has transformed itself under the leadership of former Congressman Marty Meehan, who became Chancellor in 2007. >>