Deb has extensive experience conducting marketing research for colleges and universities. She helps with the development of sound market research instruments and is responsible for all phases of data analysis and quantitative research report preparation. 

Before joining SimpsonScarborough, Deb served as a Project Coordinator and Research Analyst for Boston-based Carnegie Communications for eight years. She specialized in the use of geodemographic analysis to target enrollment efforts and alumni outreach. During her time at Carnegie, Deb worked with more than 100 institutions — large, small, public, and private — on qualitative and quantitative research projects ranging from focus groups and surveys to institutional branding studies.

One of Deb’s earlier jobs — designing brochures, flyers, and other collateral for the May Institute — taught her design skills that come in very handy when she’s creating research reports with complicated tables and graphics.