In addition to clocking more cell-phone hours in airports and rental cars than George Clooney in Up in the Air, Elizabeth is a nationally recognized expert in the use of research to drive marketing and branding efforts. With over 20 years of experience conducting market research studies, she’s an industry leader in providing strategic solutions to colleges and universities.
An expert in survey instrument design, sampling plan development, data analysis, and the compilation and presentation of marketing intelligence, Elizabeth pioneered the use of customized research to inform college and university enrollment and marketing strategy.
She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011.
Elizabeth believes that bringing everyone along is crucial to making long-term strategy work — and prides herself on getting everyone in the organization to sing the same tune, at the same time, in the same key.
Conference Travel Ahead
It’s conference season again, and we’re gearing up for an exciting fall and early 2019 that will take us to Boston, Orlando, Atlanta, and beyond! This year, I’m particularly excited >>
What We Did on Our Summer Vacation
When we formed SimpsonScarborough in 2006, it was fair to say that higher education marketing was in its infancy. And it’s no coincidence that as it reaches its adolescence, our >>
The NPS is Alive and Well
Some say the Net Promoter Score (NPS) is not appropriate for higher education. I respectfully disagree. And I’m befuddled as to why the NPS is so polarizing. As I wrote >>