Jason loves figuring out complex organizations, telling their stories, and driving change and examination. With more than 15 years of experience leading marketing efforts in higher education, his expertise in brand strategy and positioning was recognized by the American Marketing Association (AMA) when he was named Higher Education Marketer of the Year in 2013.
In addition to corporate and agency branding experience, Jason previously served in marketing communications leadership roles for the University of California System and North Carolina State University. In both roles he launched ground-up efforts to build a case for marketing, assemble and guide successful internal teams, establish brand and positioning strategies, conduct market research, and launch integrated communications, digital, social media, advertising, and other campaigns. This work typically supported enrollment, fundraising, or broader institutional challenges and has earned numerous accolades and honors from CASE, UCDA, and other organizations.
A regular speaker on marketing strategy, Jason served as co-chair of the AMA’s Symposium for the Marketing of Higher Education in 2014-2016 and served on the conference planning committee in 2012-2013. He has also penned articles or been featured in CASE Currents, Marketing News, The New York Times, NPR and other media outlets.
Hey Marketers: Put Your Listening Ears On
Attend any marketing conference these days and you’re sure to see or hear this quote from Amazon founder Jeff Bezos: “Your brand is what people say about you when you’re >>
Breaking Brand: Challenging the Status Quo to Stand Out from the Pack
There’s no doubt that higher education is in the midst of challenging times. Moody’s recently rated the sector’s outlook to “negative,” a downgrade from 2015’s “stable” rating. Costs are rising. >>