Kristen is a creative analytical marketer with a penchant for telling stories supported by data. In her role as Director of Marketing, Kristen leads SimpsonScarborough’s marketing efforts. She develops and executes marketing plans and strategic initiatives to drive awareness, engagements, and conversions.
She is proud to have developed brand platforms and marketing strategies for many higher education institutions. Previously with the University of California, Kristen managed marketing and advertising campaigns focused on advancing awareness of UC. Kristen started her career with two of the top global PR firms where she supported publicity and communications needs for consumer and corporate brands.
The Marketing Organization of the Future
I’m fascinated by the continued evolution of the marketing department within higher ed. While the current reach of marketing is significant at many universities and great strides have been made, >>
Top 5 Session Picks for AMA Higher Ed 2018
With less than a month to go until the start of AMA Higher Ed, it’s officially time to download the conference app and pencil out your schedule for what is >>
Building a Successful In-House Creative Team
Over the past decade, marketing has undergone an incredible amount of change. The marketing and advertising industries continue to evolve to meet the needs of the digital age and have >>