Kristen is a creative analytical marketer with a penchant for telling stories supported by data. In her role as Director of Marketing, Kristen leads SimpsonScarborough’s marketing efforts. She develops and executes marketing plans and strategic initiatives to drive awareness, engagements, and conversions.

She is proud to have developed brand platforms and marketing strategies for many higher education institutions. Previously with the University of California, Kristen managed marketing and advertising campaigns focused on advancing awareness of UC. Kristen started her career with two of the top global PR firms where she supported publicity and communications needs for consumer and corporate brands. 

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