An avid traveler and athlete, Leslie’s sense of energy and exploration is reflected in her work at SimpsonScarborough. From sales to strategy—and every step in between—she asks the important questions and leads clients through a meaningful and exciting research process.
Clients also appreciate Leslie’s expertise in qualitative research instrument design and her accompanying skill at analyzing the results. Her insights have informed many of our best brand messaging platforms.
Leslie started her career with The Marshall Plan, where she provided strategic marketing communications oversight to travel, lifestyle, and sustainability clients through the development of press materials and social media strategy.
Discovering a Brand’s Core
Developing a brand in higher education is an exciting, albeit complex, process. One of the most common challenges higher ed marketers face when embarking on a brand effort is that >>
What Not to Miss at AMA (P.S. You’re going to love our booth!)
As we look ahead to the 2017 AMA Symposium for the Marketing of Higher Education, we have a long list of interesting sessions we want to attend. The topics are >>
Changing the Location Narrative
At SimpsonScarborough, we love asking questions to gauge audiences’ opinions of our client institutions’ strengths and limitations. One attribute that often appears on both lists is location. This immediately causes >>