Category: Announcements

Call for Nominations: 2019 SimpsonScarborough Scholars

The Council for Advancement and Support of Education (CASE) is currently accepting nominations for the 2019 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who >>

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What We Did on Our Summer Vacation

When we formed SimpsonScarborough in 2006, it was fair to say that higher education marketing was in its infancy. And it’s no coincidence that as it reaches its adolescence, our >>

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Converge 2019: Presented by Converge and SimpsonScarborough

We’re thrilled to be co-hosting Converge 2019! When Converge approached us with the opportunity to design a best-in-class program and curate a track for CMOs, I was eager to get involved. >>

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You Heard It Here First

Higher ed marketing is a complex and growing industry with its own unique set of needs and challenges. Recognizing the need to shape new leaders in the field, the University >>

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Congratulations to the 2018 CASE SimpsonScarborough Scholars!

SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2018. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development >>

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Why This Creative Joined a Firm Known for Its Research and Strategy

There’s a tendency to view creative—viewbooks, videos, advertising, or your website—as your institution’s brand. The truth is, no matter how great the creative might be, it isn’t your brand. Creative >>

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Call for Nominations: 2018 SimpsonScarborough Scholars Program

CASE is currently accepting nominations for the 2018 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away that year. Well-known in higher education >>

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Introducing Mike Roe

15,000. That’s how many taglines and headlines Mike Roe estimates he’s written over the span of his more than 20 years in Hollywood and higher ed. Here at SimpsonScarborough, we >>

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2017 Call for AMA Papers

Have innovative and effective higher ed marketing strategies to share with your peers? Then submit a proposal to present at the 2017 Symposium for the Marketing of Higher Education, scheduled >>

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Congratulations to the 2017 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2017. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development >>

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