Category: Announcements

Introducing Mike Roe

15,000. That’s how many taglines and headlines Mike Roe estimates he’s written over the span of his more than 20 years in Hollywood and higher ed. Here at SimpsonScarborough, we >>

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2017 Call for AMA Papers

Have innovative and effective higher ed marketing strategies to share with your peers? Then submit a proposal to present at the 2017 Symposium for the Marketing of Higher Education, scheduled >>

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Congratulations to the 2017 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of the CASE SimpsonScarborough Scholars for 2017. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development >>

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Call for Contributions

If you have insights on marketing and communications in higher education (and we’re willing to bet you do), want to hear from you. We’re looking for original pieces (500 – >>

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Start at Home: Higher Ed Brands Require Inside-Out Thinking

Perhaps the most feared words a higher ed marketer can hear are “we’re the best kept secret,” or the even more dreaded “if we only told our story better.” They >>

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CMO Study Underway: How Has Higher Ed Marketing Changed?

SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study to track our >>

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Higher Ed Marketing: Where Are We Now?

In 2014, half of higher education’s chief marketing officers reported to the president or chancellor, 30% said their institutions had not yet defined their institutional brand strategies, and 84% listed >>

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Congratulations to the 2016 SimpsonScarborough Scholars

SimpsonScarborough is pleased to announce the selection of four CASE SimpsonScarborough Scholars for 2016. Launched in honor of our late founding partner Christopher Simpson, the program supports the professional development >>

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We’re Celebrating: SimpsonScarborough Turns 10!

SimpsonScarborough is 10 years old! As I reflect back on the past decade, I’m struck by how much has changed. We moved from Pennsylvania Avenue in DC to King Street >>

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Welcoming Kristen Creighton

A little more than a year ago, we announced the formation of SimpsonScarborough’s creative division, ensuring that we could help our clients translate research findings into meaningful strategies and creative >>

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