Category: Announcements

Stony Brook University Announces Capital Campaign

When we launched our creative division nearly a year ago, we did so with the earnest belief that our work could have a profound impact for our clients. We knew >>

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CASE Accepting Nominations for SimpsonScarborough Scholars Program

CASE is currently accepting nominations for the 2016 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away earlier that year. Well-known in >>

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November Strategically Speaking Webinar

Now more than ever, higher education marketers need to be able to measure and track brand strength over time and report on marketing effectiveness. What should be measured? What metrics >>

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Jeff Papa Retiring in October

On October 1, 2015, Jeff Papa will retire from SimpsonScarborough. Jeff started his career in admissions and worked at University of Maryland, Colby-Sawyer College, and Randolph Macon College. He became >>

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September Strategically Speaking Webinar

You’ve done your research, developed a positioning strategy and brought your campus along for the ride. But bringing it to life and expressing it creatively is where the rubber meets >>

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Introducing Our New Brand Identity and Website

We’re thrilled to unveil our refreshed brand identity and redesigned website. The updates show the evolution of our company since its founding in 2006 and pave the way for how >>

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Forbes: Why Higher Education Institutions Need CMOs

Kim Whitler’s article in Forbes, posted earlier this week, describes the important role CMOs play in the higher education administration. She references a recent study conducted by SimpsonScarborough and The >>

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July Strategically Speaking Webinar

A seminal point in any branding process is developing the positioning strategy. What does a good positioning statement look like? How do you negotiate what it includes and excludes? What >>

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May Strategically Speaking Webinar

Comprehensive market research is required to develop a brand strategy that will endure over time and unify your institution’s marketing effort. There is no substitute for high-quality market data that >>

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Strategically Speaking Webinar Series Kicks-off March 12

Who are we? What do we stand for? How can we communicate our differentiators in a clear and compelling way? These are the types of questions that often lead an >>

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