Category: Events

The Great Folly of Numbers and Technology in Higher Education Marketing

What I Came Away Thinking After AMA Like a lot of you, I just spent three days at AMA in Orlando. I heard about Facebook and mobile and automation and >>

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Storytelling: Art, Science, & Strategy

Here at SimpsonScarborough, we believe in and embrace the power of storytelling. In fact, our CEO and Partner, Elizabeth Johnson, is speaking at Academic Impression’s Leveraging High Impact Stories to >>

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Conference Travel Ahead

It’s conference season again, and we’re gearing up for an exciting fall and early 2019 that will take us to Boston, Orlando, Atlanta, and beyond! This year, I’m particularly excited >>

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Top 5 Session Picks for AMA Higher Ed 2018

With less than a month to go until the start of AMA Higher Ed, it’s officially time to download the conference app and pencil out your schedule for what is >>

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Converge 2019: Presented by Converge and SimpsonScarborough

We’re thrilled to be co-hosting Converge 2019! When Converge approached us with the opportunity to design a best-in-class program and curate a track for CMOs, I was eager to get involved. >>

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What Not to Miss at AMA (P.S. You’re going to love our booth!)

As we look ahead to the 2017 AMA Symposium for the Marketing of Higher Education, we have a long list of interesting sessions we want to attend. The topics are >>

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Charge for 2017: Carving Your Institution’s Space in the Public Discourse

Full disclosure: I missed the opening session of the 2016 AMA Symposium on Higher Education. Big mistake. From the time I made it to the conference floor Monday afternoon to >>

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My Picks for #AMAhighered 2016

We’re officially in countdown mode to the 2016 Symposium for the Marketing of Higher Education! The full agenda is live, and as expected, it is full of innovative sessions that >>

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CASE Accepting Nominations for 2017 SimpsonScarborough Scholars Program

CASE is currently accepting nominations for the 2017 SimpsonScarborough Scholars program. Established in 2008, the program honors our founding partner, Christopher Simpson, who passed away earlier that year. Well-known in >>

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Reminder: CMO Study Underway

SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study. Results of the >>

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