Category: Events

Reminder: CMO Study Underway

SimpsonScarborough has partnered with The Chronicle of Higher Education and CASE for a comprehensive study of higher ed marketing that will build on the inaugural 2014 study. Results of the >>

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2016 AMA Call for Papers

  Have innovative and effective higher ed marketing strategies to share with your peers? Then submit a proposal to present at the 2016 Symposium for the Marketing of Higher Education, scheduled for >>

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CASE Annual Conference on Marketing and Branding

The Council for Advancement and Support of Education (CASE) has announced its 2016 programming. We’re excited to be a part of this year’s Annual Conference on Marketing and Branding. Taking >>

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AMA Higher Ed 2015 Recap: There May Not Be A Silver Bullet, But Here Is A Golden Rule!

This week, I returned to the office from AMA’s 2015 Symposium for the Marketing of Higher Education with a belly full of Chicago cuisine, a brain overflowing with insights, and >>

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My Selects for #AMAhighered 2015

With little more than a month until the start of 2015 AMA Symposium for the Marketing of Higher Education, it is time to decide how to best divide and conquer >>

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Living Your Higher Ed Brand

For way too long, saying “marketing” on a college campus could get you in hot water (unless, of course, you were a marketing professor or student). Saying “brand” led to >>

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May Strategically Speaking Webinar

Comprehensive market research is required to develop a brand strategy that will endure over time and unify your institution’s marketing effort. There is no substitute for high-quality market data that >>

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Strategically Speaking Webinar Series Kicks-off March 12

Who are we? What do we stand for? How can we communicate our differentiators in a clear and compelling way? These are the types of questions that often lead an >>

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Strategically Speaking Webinars: Registration Now Open

SimpsonScarborough is conducting a series of webinars throughout 2015 that you won’t want to miss!

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Strategically Speaking 2015 Webinar Series

We’re offering a series of five webinars designed to empower higher ed marketers to build and strengthen brand and marketing initiatives.

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