Category: Thought leadership

Branding in an Age of Cynicism

I was recently talking with a friend whose 17-year-old son is in the depths of his college-selection process. She related to me her family’s impressions of several campus visits, saying >>

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Illuminating Tech.

On January 14th, TV, radio and digital channels across the Midwest started rolling out our latest creative multimedia campaign for Indiana Tech. We are beyond excited to see this work >>

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Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh

For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because >>

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Discovering a Brand’s Core

Developing a brand in higher education is an exciting, albeit complex, process. One of the most common challenges higher ed marketers face when embarking on a brand effort is that >>

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The Marketing Organization of the Future

I’m fascinated by the continued evolution of the marketing department within higher ed. While the current reach of marketing is significant at many universities and great strides have been made, >>

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Articles from 2018 Worth a (re)Read

2018 has been a long and busy year. February alone gave us the Winter Olympics, “Black Panther,” and an Eagles’ Super Bowl title, so we can’t blame you if you’ve >>

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Speaking Up: Higher Ed’s New Political Reality

Playing it safe — the way colleges and universities have traditionally approached politically charged issues — doesn’t work the way it used to. Our new political reality is not kind >>

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The Great Folly of Numbers and Technology in Higher Education Marketing

What I Came Away Thinking After AMA Like a lot of you, I just spent three days at AMA in Orlando. I heard about Facebook and mobile and automation and >>

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Storytelling: Art, Science, & Strategy

Here at SimpsonScarborough, we believe in and embrace the power of storytelling. In fact, our CEO and Partner, Elizabeth Johnson, is speaking at Academic Impression’s Leveraging High Impact Stories to >>

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Conference Travel Ahead

It’s conference season again, and we’re gearing up for an exciting fall and early 2019 that will take us to Boston, Orlando, Atlanta, and beyond! This year, I’m particularly excited >>

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