Category: Thought leadership

The Marketing Organization of the Future

I’m fascinated by the continued evolution of the marketing department within higher ed. While the current reach of marketing is significant at many universities and great strides have been made, >>

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Articles from 2018 Worth a (re)Read

2018 has been a long and busy year. February alone gave us the Winter Olympics, “Black Panther,” and an Eagles’ Super Bowl title, so we can’t blame you if you’ve >>

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Speaking Up: Higher Ed’s New Political Reality

Playing it safe — the way colleges and universities have traditionally approached politically charged issues — doesn’t work the way it used to. Our new political reality is not kind >>

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The Great Folly of Numbers and Technology in Higher Education Marketing

What I Came Away Thinking After AMA Like a lot of you, I just spent three days at AMA in Orlando. I heard about Facebook and mobile and automation and >>

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Storytelling: Art, Science, & Strategy

Here at SimpsonScarborough, we believe in and embrace the power of storytelling. In fact, our CEO and Partner, Elizabeth Johnson, is speaking at Academic Impression’s Leveraging High Impact Stories to >>

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Conference Travel Ahead

It’s conference season again, and we’re gearing up for an exciting fall and early 2019 that will take us to Boston, Orlando, Atlanta, and beyond! This year, I’m particularly excited >>

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Top 5 Session Picks for AMA Higher Ed 2018

With less than a month to go until the start of AMA Higher Ed, it’s officially time to download the conference app and pencil out your schedule for what is >>

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Higher Ed’s Generational Identity Crisis

We’re in the midst of a generational transition in higher ed, but many schools look like they’re still just talking to Millennials. Which made us think: How often do you >>

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ROI: We’re Not Always Looking at the Whole Picture

As the price of a four-year degree continues to rise, prospective students and their families are increasingly questioning the value: Is it really worth it? Colleges and universities need to >>

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Social (Media) Cues, Part III: Influence Me!

On Instagram (like anywhere else), it pays to be famous. A recent study by socialbakers showed that users are more engaged with content when it comes from celebrities. Like, way >>

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