Category: Thought leadership

Reaching Gen Z, Part 1: Paid Media Strategy

Gen Z is the most recent generation headed to college, and just to keep you on your toes, they bring their own particular set of values, beliefs, and preferences to >>

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Finding the “What Else” that Really Drives Your Brand

When we kick off any new branding initiative, our SimpsonScarborough team always starts by spending several days on a campus, meeting with faculty, staff, administrators and students and asking them >>

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What Type of Marketer are You?

Not all higher ed marketers are created equal. Four main types exist today, and each can be identified by reporting structure, KPIs, relationships, and the tactical approaches they employ. While >>

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Filling the Funnel: A Case for Less

We’re facing a cliff of sorts. By the year 2025, the number of college-age students is expected to plummet like lemmings into a cold, barren sea. Many schools are already >>

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Experience Management: The Future of Higher Ed Brand Research

After months of anticipation, the countdown to the 2019 Qualtrics X4 Summit finally arrived. My colleague Leslie Baldino and I (and more than 10,000 other conference attendees) made our way >>

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Converge 2019 Recap: Content Creation, Enabling Genius, Managing Crisis

Last week in Atlanta, SimpsonScarborough had the amazing opportunity to partner with Converge to put on Converge 2019: The Digital Marketing Conference for Higher Education. The conference featured engaging sessions >>

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Understanding Millennial Alumni = Greater Giving … Go Figure!

Higher ed institutions around the country are struggling to connect with millennial alumni. One of the most philanthropic generations ever, they’re quick to support a variety of causes, but also >>

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Branding in an Age of Cynicism

I was recently talking with a friend whose 17-year-old son is in the depths of his college-selection process. She related to me her family’s impressions of several campus visits, saying >>

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Illuminating Tech.

On January 14th, TV, radio and digital channels across the Midwest started rolling out our latest creative multimedia campaign for Indiana Tech. We are beyond excited to see this work >>

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Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh

For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because >>

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