Category: Thought leadership

Filling the Funnel: A Case for Less

We’re facing a cliff of sorts. By the year 2025, the number of college-age students is expected to plummet like lemmings into a cold, barren sea. Many schools are already >>

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Experience Management: The Future of Higher Ed Brand Research

After months of anticipation, the countdown to the 2019 Qualtrics X4 Summit finally arrived. My colleague Leslie Baldino and I (and more than 10,000 other conference attendees) made our way >>

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Converge 2019 Recap: Content Creation, Enabling Genius, Managing Crisis

Last week in Atlanta, SimpsonScarborough had the amazing opportunity to partner with Converge to put on Converge 2019: The Digital Marketing Conference for Higher Education. The conference featured engaging sessions >>

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Understanding Millennial Alumni = Greater Giving … Go Figure!

Higher ed institutions around the country are struggling to connect with millennial alumni. One of the most philanthropic generations ever, they’re quick to support a variety of causes, but also >>

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Branding in an Age of Cynicism

I was recently talking with a friend whose 17-year-old son is in the depths of his college-selection process. She related to me her family’s impressions of several campus visits, saying >>

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Illuminating Tech.

On January 14th, TV, radio and digital channels across the Midwest started rolling out our latest creative multimedia campaign for Indiana Tech. We are beyond excited to see this work >>

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Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh

For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because >>

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Discovering a Brand’s Core

Developing a brand in higher education is an exciting, albeit complex, process. One of the most common challenges higher ed marketers face when embarking on a brand effort is that >>

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The Marketing Organization of the Future

I’m fascinated by the continued evolution of the marketing department within higher ed. While the current reach of marketing is significant at many universities and great strides have been made, >>

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Articles from 2018 Worth a (re)Read

2018 has been a long and busy year. February alone gave us the Winter Olympics, “Black Panther,” and an Eagles’ Super Bowl title, so we can’t blame you if you’ve >>

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