Category: Thought leadership

CASE Resources for Higher Ed Marketers

The Council for Advancement and Support of Education (CASE) offers the following resources for Higher Ed Marketers:

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THE Releases World Reputation Rankings 2014

The Times Higher Education last month released its 2014 Word Reputation Rankings, with Harvard in the top spot, as it has been every year since the rankings were first released >>

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Quick Takes

What does a generic brand video look like? Like this one by Dissolve Footage—a must see for any higher ed marketer. What’s the value of having Obama as a commencement >>

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CMO Impact Study Findings Are Now Out

Last September, we told you about Kimberly Whilter‘s CMO Impact Study, meant to measure the impact CMOs have on a firm’s performance, in part because previous studies have shown that >>

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The Real Madness of March

It’s supposed to be the best time of year for college athletics. The month we celebrate Cinderellas, buzzer beaters, fab freshmen, crown a national champion and, of course, rake in >>

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What Higher Ed Can Learn From Matthew McConaughey

I’ll admit it … I’ve got a bit of a bro-crush going on with Matthew McConaughey. It started when I saw Mud earlier this year, followed by an amazing 10-minutes >>

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Communicating the Value of a College Degree

It’s clear that the cost of attending college, debt and the ability to find a career on graduation have passed the tipping point. For parents, prospects and politicians, it’s top >>

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Cost and Financial Aid Increasingly Important in College Choice

The 2013 CIRP Freshman Survey, out this week, shows the increasing importance of cost and financial aid in students’ college choice. The survey, administered annually by UCLA’s Higher Education Research >>

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Q&A with New SimpsonScarborough Vice President Jason Simon

SimpsonScarborough announced in January that Jason Simon will join our team this month as vice president and partner.

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River Hawks Rising: UML Brand a Success Story in the Making

A Lowell, Massachusetts resident since 1998, I’ve watched with fascination as UMass Lowell (UML) has transformed itself under the leadership of former Congressman Marty Meehan, who became Chancellor in 2007.

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