Category: Thought leadership

Top 5 Session Picks for AMA Higher Ed 2018

With less than a month to go until the start of AMA Higher Ed, it’s officially time to download the conference app and pencil out your schedule for what is >>

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Higher Ed’s Generational Identity Crisis

We’re in the midst of a generational transition in higher ed, but many schools look like they’re still just talking to Millennials. Which made us think: How often do you >>

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ROI: We’re Not Always Looking at the Whole Picture

As the price of a four-year degree continues to rise, prospective students and their families are increasingly questioning the value: Is it really worth it? Colleges and universities need to >>

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Social (Media) Cues, Part III: Influence Me!

On Instagram (like anywhere else), it pays to be famous. A recent study by socialbakers showed that users are more engaged with content when it comes from celebrities. Like, way >>

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Hey Marketers: Put Your Listening Ears On

Attend any marketing conference these days and you’re sure to see or hear this quote from Amazon founder Jeff Bezos: “Your brand is what people say about you when you’re >>

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Christopher Simpson: A Legacy That Still Inspires

Cleaning out my home office recently, I came across quite a relic: an issue of CASE Currents from January 1998, back when I was the magazine’s relatively new managing editor >>

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Campus Safety: Walking the Talk

As we all know, many of today’s “hot topics” in higher ed focus around important, yet negative, issues such as sexual assault, sexual harassment, hate crimes, active shooters, rising tuition >>

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The New Facebook: A Valuable Communication Tool

Since becoming an intern at SimpsonScarborough, I have grown accustomed to searching for various articles about marketing and higher education. One particular topic that has caught my attention is this >>

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Market Research: Don’t Develop Your Digital Ad Strategy Without It

There’s no question that a big part of your marketing strategy is (and should be) digital. But a big question that arises across institutions is, “How effective is our digital >>

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The NPS is Alive and Well

Some say the Net Promoter Score (NPS) is not appropriate for higher education. I respectfully disagree. And I’m befuddled as to why the NPS is so polarizing. As I wrote >>

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