Category: Thought leadership

Building a Successful In-House Creative Team

Over the past decade, marketing has undergone an incredible amount of change. The marketing and advertising industries continue to evolve to meet the needs of the digital age and have >>

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All Viewbooks Have an Expiration Date

If someone picked up your viewbook 50 years from now, what would they notice? Would they recognize the latest design trends? Would they understand what is important to prospective students >>

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Is There Such a Thing as Too Much Research?

Is it possible for a college or university to have too much information about prospective students? Too much data on their parents? Too many insights into what makes alumni want to reconnect and give? Too >>

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Why Can’t Higher Education Even Utter the Word “Marketing?”

CASE recently held an event titled, “Claiming Our Story.” I was excited to watch the live stream, especially as a follow up to the Inside Higher Ed program, “Higher Ed >>

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How to Assemble Your Team of Brand Co-Conspirators

New and prospective clients often ask us for advice regarding the process and management of an institutional market research and branding effort. At this point in the initiative, they typically >>

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Breaking Brand: Challenging the Status Quo to Stand Out from the Pack

There’s no doubt that higher education is in the midst of challenging times. Moody’s recently rated the sector’s outlook to “negative,” a downgrade from 2015’s “stable” rating. Costs are rising. >>

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Higher Ed’s Existence is Not a Marketing Strategy

Recently, SimpsonScarborough’s Elizabeth Johnson was a panelist at Inside Higher Ed’s conference on “Higher Ed in an Era of Heightened Skepticism.” Along with Brandon Busteed of Gallup and Zakiya Smith >>

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Protecting Your Institution’s Brand During Times of Crisis

From sexual assault to conflicts of interest, from controversial speakers to fraternity hazing, every day seems to bring a new scandal to the pages of the Chronicle and Inside Higher >>

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Social (Media) Cues, Part II: Give Instagram More Love in 2018

“And in the end, the love you take is equal to the love you make.” Paul McCartney penned that line some 50 years ago. But it feels as relevant as >>

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The Impact of Mobile Devices in Survey Responses

Back in August 2015, we started a blog series about our attempts to better monitor mobile device usage for online surveys and its impact on data quality, response time, and >>

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