Facebook is currently accepting submissions for their 2014 Facebook Studio Awards, which recognize the brands and agencies doing the best work on Facebook. Submissions will be judged on craft and execution, scale and targeting and business results, with four award levels: blue (top level), gold, silver and bronze.
Last year’s blue-level award went to DraftFCB and 360i for their work on Oreo’s Daily Twist campaign, which celebrated Oreo’s 100th birthday by posting 100 ads on its Facebook page in 100 days. Featuring Oreo’s “twist” on current news and pop culture topics, these ads triggered 1.3 million likes, shares and comments and received attention on shows including ABC News, the Colbert Report and Jimmy Kimmel Live. Gold-level winners included the Graubunden Tourism Board, Turner Network Television, Allstate, Nike UK and AT&T. Read about these and other winners at the Facebook Studio Awards page for great insight into Facebook marketing that works.
Did your institution implement an innovative and successful Facebook campaign in 2013? If so, submit your work for consideration by January 31. You’ll find criteria and submission details here.