Insights — Introducing Mike Roe

15,000. That’s how many taglines and headlines Mike Roe estimates he’s written over the span of his more than 20 years in Hollywood and higher ed. Here at SimpsonScarborough, we are very much looking forward to our clients being the beneficiaries of his next 15,000. We are very excited to announce that Mike has joined our team as Creative Director. In addition to his tagline-writing prowess, Mike has a natural talent and appreciation for integrating research insights into creative strategy—the foundation of our company’s approach to building brands that inspire and endure.

Mike is not only a really nice guy with a quietly hilarious sense of humor and deep knowledge of The Smiths, he’s also an award-winning writer, including receiving an ADDY Best of Show for his work on the College of William & Mary’s For the Bold campaign. Following his graduation from the University of Notre Dame, where he studied Marketing and Theatre, Mike worked in Los Angeles for well over a decade, writing movie poster taglines and theatrical trailers for each of the major studios.

After a brief stint in web marketing (and being named by Atlantic Publishing as one of the nation’s top SEO/SEM writers), he set his sights on higher education, first as Notre Dame’s only in-house marketing writer, then as an Associate Creative Director on the agency side. He has contributed to branding initiatives for the University of Arizona, Lehigh University, Wake Forest University, Springfield College, Bethel University, Hawai’i Pacific University, and many others.

Please join us in welcoming Mike to the SimpsonScarborough team. To get an idea of his creative chops, see if you can match each of the lines he’s written below to their usage.

Answers: 1d; 2c; 3e; 4b; 5a