Comprehensive market research is required to develop a brand strategy that will endure over time and unify your institution’s marketing effort. There is no substitute for high-quality market data that describes your institution’s existing brand and charts a course for a future positioning that will support long-term marketing, enrollment, fundraising, and image-related goals.
Join us for a detailed look at the research required to support a branding initiative. We’ll discuss ways to use the research process to engage internal audiences in the branding initiative and how to turn the findings into a powerful brand development tool. In this webinar, you will learn to:
- Determine your market research needs
- Develop a sound market research study
- Identify and engage appropriate audiences
- Utilize research insights to develop marketing and branding initiatives
Harnessing the Power of Research and Data to Build a Brand
Led by: Dr. Jeffrey Papa and Molly Jackson
Date: Thursday, May 7 1:00-2:30pm ET
Registration fee: $295
Register today and learn more about the Strategically Speaking webinar series.
