Higher ed marketers often ask me, “How can we do a better job of selling the liberal arts?” My go-to response has two parts. First, focus on marketing YOUR institution. Every institution—whether a liberal arts college, a large complex university with a strong college of arts & sciences, or any other type of school—needs to project its own identity. Focus on what makes your college distinctly and only your college. Use that story as the foundation for your marketing program.
Second, get involved in the larger ongoing dialogue around promoting the liberal arts and use the various resources available to the public. For example, you can link up with CIC’s Campaign for the Liberal Arts, which provides helpful advice on how to get involved in the national movement around the liberal arts. The Phi Beta Kappa Society also has a great toolkit with fast facts, resources and advice on how to take action and “get social” so that you can help make the case for the liberal arts. 4Humanities is another useful resource and community platform for those advocating for the humanities.
