Resources

In April of 2020, SimpsonScarborough launched a multi-part study of incoming college freshmen and returning students living in the U.S, in order to understand how their opinions of COVID-19 have changed over time. We wanted to learn about their preferences regarding instruction scenarios, their current fall plans, and their opinions on proposed safety precautions when/if they return to campus.

During the summer of 2020, we launched an interactive dashboard to track university reopening plans during the COVID-19 pandemic. This dashboard sources data from the Chronicle of Higher Education and IPEDS, and can serve as a useful resource for university senior leadership and the media at large.

We’ve compiled a comprehensive library of example RFPs, because we know that beginning the market research process or undertaking big branding projects can be intimidating. Seeing how other institutions have taken that first step can give you a place to start.

Here you’ll find examples of higher ed organizational charts from institutions all over the country, including charts for Marketing Communications, Public Affairs, Advancement, and Alumni Relations departments. Please note that these charts serve as a resource only and do not indicate a preference for or endorsement of any of the institutions or their organizational structures.