Resources

Over the years, we’ve compiled resources and created tools that marketing leaders tend to find useful. Have a look, and have at ’em. They’re yours for the taking.

Requests for Proposal

We’ve compiled a comprehensive library of example RFPs because we know that beginning the market research process or undertaking big branding projects can be intimidating. Seeing how other institutions have taken that first step can give you a place to start.

Download Successful RFP Examples

Organizational Charts

Here you’ll find examples of higher ed organizational charts from institutions all over the country, including charts for Marketing Communications, Public Affairs, Advancement, and Alumni Relations departments. Please note that these charts serve as a resource only and do not indicate a preference for or endorsement of any of the institutions or their organizational structures.

Download Example Org Structures

2025 Higher Ed CMO Study Survey

The 2025 CMO Study Survey is live! Share your insights to to reflect, benchmark, and lead the evolution of higher ed marketing. It only takes 10 minutes, we promise.

Take the Survey Today

Resources

Requests for Proposal

Organizational Charts

2025 Higher Ed CMO Study Survey

Related Thinking

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Higher Ed's Existential Crisis

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