Team

The first and last name in higher ed research, marketing, and branding.

We’ve had nearly every job in the industry. We're market researchers, data lovers, writers, math majors, psychologists, and avid karaoke and trivia night enthusiasts. We hail from every part of the country. Most of all, we’re proud, professional students—curious by nature, compassionate by choice, and constantly working to build higher ed brands that inspire and endure.

Elizabeth Scarborough Johnson

CEO & Partner

A nationally recognized expert in the use of research to inform strategic brand and marketing solutions, Elizabeth pioneered the transition to data-driven marketing long before it was a buzz word.

She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011.

Elizabeth believes that bringing everyone along is crucial to making long-term strategy work —and prides herself on getting everyone in the organization to sing the same tune, at the same time, in the same key.

James Madison University (B.S. in Mathematics)
Fordham University (M.B.A. with a concentration in Marketing)

Elizabeth Scarborough Johnson - CEO & Partner

Jason Simon

COO & Partner

Jason loves figuring out complex organizations, telling their stories, and driving change and examination. With more than 15 years of experience leading marketing efforts in higher education, his expertise in brand strategy and positioning was recognized by the American Marketing Association (AMA) when he was named Higher Education Marketer of the Year in 2013.

In addition to corporate and agency branding experience, Jason previously served in marketing communications leadership roles for the University of California System and North Carolina State University. In both roles, he launched ground-up efforts to build a case for marketing, assemble and guide successful internal teams, and establish brand and positioning strategies.

North Carolina State University (B.A. in Communication)

Jason Simon - COO & Partner

Dana Edwards

CMO & Partner

With 25 years of experience conducting educational and marketing research in a variety of industries, Dana prides herself on taking good things and making them great. Her deep knowledge helps her design groundbreaking projects that are realistic and aspirational — and lead to effective change on campuses.

Clients prize her honesty and pragmatism. Dana listens to each school’s challenges while vetting and testing solutions with stakeholders, which allows her to build strong partnerships with each institution.

Formerly a Senior Marketing Consultant at Carnegie Communications, Dana has extensive experience designing complex research studies that inform brand messaging platforms, university marketing strategies, and creative campaigns. She directed market research studies at WB&A Market Research and was Director of Market Research at Snyder Communications, where she designed studies to provide advertising effectiveness data for consumer package goods companies. She has also helped conduct large scale educational research projects for the National Science Foundation and the Department of Education as a federal contractor.

Bucknell University (B.S. in Educational Research)
The George Washington University (M.A. in Educational Policy)
University of Georgia (Certificate in Marketing Research)

Dana Edwards - CMO & Partner

From high concept to final delivery, Ross is intimately involved in directing all aspects of photography and video production.

Ross once rode his bicycle from NYC to LA. Along the way he broke bread, debunked self-imposed limitations, and experienced the innate compassion of strangers from coast to coast.

Wittenberg University (B.A. in Marketing)

Ross Ballinger - Associate Creative Director, Video

Ross Ballinger

Associate Creative Director, Video

Eve works with designers and developers crafting creative concepts and brand messaging that help clients connect with audiences and share the stories that make them unique.

Traveling while growing up and her parents' adventurous spirit allowed Eve to inherit an openness to experience. Although a homebody, Eve loves travel, trying new things & eating new foods!

Edith Cowan University (B.A in Psychology and Writing | Honors Thesis in Psychology)

Eve Scherpenberg - Copywriter

Eve Scherpenberg

Copywriter

Julia works on the Account and Strategy team as a point of contact for clients, and she supports research and project management.

Julia's favorite college memories were the weekend road trips to new cities, learning new things every day, and of course, cheering on the dawgs at Hinkle Fieldhouse!

Butler University (B.A. in Marketing)

Julia Telari - Account Executive

Julia Telari

Account Executive

Siria interprets data and analyzes results by using statistical techniques to generate insightful and actionable reports that deliver on client objectives and support recommendations.

One of Siria’s most proud college moments was taking a final exam in a team format at a local bar where the professor bought the winning team a round. You guessed it; her team won!

George Mason University (M.A in Applied Developmental Psychology; B.A. in Psychology with a Business minor)

Siria Rioja - Research Analyst

Siria Rioja

Research Analyst

Chelsea keeps our processes on point and timelines on track. She manages internal teams, plans resources and traffic company-wide, and thinks through any technology and innovation needs.

By making friends and learning to hang drywall while on a Habitat for Humanity spring break trip, Chelsea learned the importance of service and craftsmanship.

Georgetown University (B.S. in Business Administration, Marketing)

Chelsea Woodard - Director of Operations

Chelsea Woodard

Director of Operations

Ben brings extensive experience in front-end development as well as Web and CMS strategy. He works with university stakeholders to understand their website goals and develops custom solutions.

After graduating from college, Ben traveled across the country with his alma mater. He captured hundreds of alumni stories on video and managed a blog to document the experience.

Wittenberg University (B.A. in Business Marketing)

Ben McCombs - Senior Web Strategist

Ben McCombs

Senior Web Strategist

Molly partners with colleges and universities to support their big and bold marketing efforts by providing insight-filled research, result-driven strategy, and action-driving creative.

While Molly will never run a marathon, she once rollerbladed 87 miles from Athens to Atlanta in just under 12 hours.

Wellesley College (B.A. in Psychobiology)

Molly Jackson - AVP, Strategy & Accounts

Molly Jackson

AVP, Strategy & Accounts

Dan executes creative and tactics for campaigns and clients, producing strategy-driven brand content.

With time spent on stage as a comedic improviser, Dan's got a keen sense for what's a riot or a flop.

Ohio University (B.S. in Journalism - Advertising and Public Relations)

Dan Moore - Content Specialist

Dan Moore

Content Specialist

Alec supports quantitative and qualitative research, brand strategy deliverables, and ensures that projects are managed to stay on task.

Alec’s memorable college experience was time studying abroad working on a consulting project with Carlsberg Brewery, making him both an academic and professional with finely brewed grains.

University of South Carolina (B.S. in Business Administration)

Alec Smith - Account Executive

Alec Smith

Account Executive

Kasey arranges and manipulates video and audio assets to create and share stories in a meaningful and engaging way.

Years ago, while using his first-ever smartphone to film a toad eating fireflies, Kasey discovered video’s power to convey the significance of life's unnoticed events.

University of Minnesota

Kasey Majorowicz - Lead Video Editor

Kasey Majorowicz

Lead Video Editor

Mike drives creative solutions that enable colleges and universities of every size to communicate their unique brands in novel and powerful ways.

Mike’s superpower is the ability to dance so well super villains freeze in their tracks in utter astonishment. He also knows every word to every song by The Smiths.

University of Notre Dame (B.A. in Marketing)

Mike Roe - VP, Executive Creative Director

Mike Roe

VP, Executive Creative Director

Camilla works to further each client's success and enjoyment in their work by shaping a genuine, compelling, and clear visual expression of their brand.

Camilla’s most memorable college experience was her semester studying abroad in Germany. 

The Ohio State University (B.S. in Visual Communication)

Camilla Dorinsky - Senior Designer

Camilla Dorinsky

Senior Designer

Maddie helps our teams through detail-oriented project management, and also assists the research and creative processes. 

Maddie's favorite college memory is when ESPN's College Game Day came to JMU and our football team won! She loved seeing the school come together and celebrate, Go Dukes!

James Madison University (B.S. in Communications)

Maddie Smith - Account Executive

Maddie Smith

Account Executive

Matt works at the intersection of research and creative. He helps to distill qualitative and quantitative data into actionable brand strategies and makes them ready to be brought to life.

In college, working as a tour guide, orientation counselor, and athletic host, Matt found that it wasn't one singular experience that shaped him, but instead he was shaped by great people.

Auburn University (B.S. in Marketing)

Matt McFadden - VP, Strategy & Account Planning

Matt McFadden

VP, Strategy & Accounts

Katie executes informed design across external and internal projects.

Katie spent three semesters focusing on design for social good, participatory design, and healthy creative practices to help shape her view on all forms of creating, for both others and for herself.

Columbus College of Art & Design (B.F.A. in Advertising and Graphic Design)

Katie Schwendeman Sakowski - Designer

Katie Schwendeman Sakowski

Designer

Alex informs complex client needs by harnessing innovative and novel forms of data analysis.

Alex was shaped by living in Madagascar for two years before starting college, which started his passion for development and behavioral economics.

American University (B.S. in Economics)

R. Alex Ahlstrom

R. Alexander Ahlstrom

Junior Analyst

Sara analyzes and reports on survey data and works with the project team to develop key findings for clients.

Sara’s fondest memories from college are from having participated in cultural shows and festivities with GMU's Persian Club.

George Mason University (B.S. in Marketing)

Sara Abtahi - Research Analyst

Sara Abtahi

Research Analyst

Cole oversees visual design for print, digital, and environmental mediums, and she specializes in branding and identity, splitting her time between art direction and design.

Cole’s favorite memory from college was her freshman year, when she stayed up all night in the dorm lobby discussing philosophy and fell in love every week.

Columbus College of Art and Design (B.F.A. in Design)

Cole Londeree - Associate Creative Director

Cole Londeree

Associate Creative Director

Bob works with colleges and universities to advance their digital communications goals.  

While Strauss and Howe might disagree, Bob considers himself a millennial. He was also the first digital intern in the marketing and communications office at his alma mater. Back then digital was called “new media”.

Wittenberg University (B.A. in Political Science)

Bob Rafferty - VP, Digital

Bob Rafferty

VP, Digital

Nicole's eye for detail helps her to wrangle even the most complicated asks into a beautiful, cohesive brand and vision. 

A favorite college memory for Nicole is jumping to "Enter Sandman" and watching the Hokies beat Miami during the coveted Thursday night game.

Virginia Tech (B.A. in Public Relations)

Nicole Orosa - Account Executive

Nicole Orosa

Account Executive

Perrie drives operational excellence within the creative and digital teams.

A favorite college memory of Perrie's is her time spent exploring the small town of Delaware by bike.  She had never seen anything like it; cornfields, pastures, and a bunch of nothing-ness. Simply gorgeous.

Ohio Wesleyan University (BA Sociology & Anthropology; Environmental Science)

Perrie Howes - Director, Creative & Digital Operations

Perrie Howes

Director, Creative & Digital Operations

Megan supports all phases of SimpsonScarborough research projects from instrument design and programming to statistical analysis and data visualization.

Her favorite college memories are of UCF football games. Even when they didn't win a game all season, she still loved the Knights (and will always bleed black and gold!).

Arizona State University (Ph.D. in Communication)
University of Central Florida (B.A. in Advertising/Public Relations & M.A. in Communication)

Megan Cole - Senior Research Analyst

Megan Cole

Senior Research Analyst

Nik uses data-driven design to help clients effectively share their story with the world. 

Nik's stand out college memory is winning the Homecoming Logo Competition and seeing it displayed across the town and university. The foreshadowing isn't lost on him.

Ohio University (B.B.A. Marketing)

Nik Williams - Senior Designer

Nik Williams

Senior Designer

Andrea leads research, strategy, and creative projects that help clients make decisions based on data-driven insight.

Andrea’s practice of waking up every morning to run has taught her the importance of a strong mind, hard work, and dedication.

American University (M.A. Public Communications)
University of Alabama, Huntsville (B.A. Communications and Spanish)

Andrea Kruszka - Director, Strategy & Accounts

Andrea Kruszka

Director, Strategy & Accounts

Wanda is the go-to resource for everyone in and outside of the office for any and all things SimpsonScarborough.

Having raised four daughters, Wanda’s mama bear instincts have taught her compassion, communication and conflict skills, empathy and strategic planning, and how to be a team player.

PGCC (Associate Degree in Medical Records)

Wanda Hoath - Administrative Specialist

Wanda Hoath

Administrative Specialist

Meredith leverages custom research that leads to meaningful and actionable data to solve problems, answer difficult questions, and drive strategic decision-making.

When Meredith was high school yearbook editor, she thought it would be cool to create profiles of different school classes - thus her first survey was born. The rest is history.

University of Richmond (B.S. in Business Administration)

Meredith Simpson - AVP, Research

Meredith Simpson

AVP, Research

Leslie works with clients to meet their goals and elevate their strategy.

There is something to suiting up and getting on the ice that only hockey players can explain. It's a game and mentality that drives everything Leslie does.

London School of Economics (M.Sc. in Global Media and Communications)
University of Southern California (M.A. in Global Communications)
American University (B.A. in Journalism and International Studies)

Leslie Baldino - Director, Strategy & Accounts

Leslie Baldino

Director, Strategy & Accounts

Malachi helps tell the story of SimpsonScarborough and shares our steadfast belief that higher ed changes the world.

Tutoring kids on the south side of Chicago in undergrad exposed Malachi to the incredible power education has to disrupt poverty and injustice in our world.

Georgetown University (M.B.A. - In Progress)
Moody Bible Institute (B.A. in Education)

Malachi Koop - Director of Marketing

Malachi Koop

Director of Marketing

Luke oversees the direction, design, and production of all digital projects within the agency.

While in college, the exploration of creative ideas in every medium allowed Luke to develop as an artist and hone his craft as a digital designer.

Columbus College of Art & Design (B.F.A. in Advertising and Graphic Design)

Luke Deady - Associate Creative Director, Digital

Luke Deady

Associate Creative Director, Digital

Steven builds brands and strategies — turning conversations into research questions, crafting strategies that are both art and science, and linking insights to creative.

As a first-generation college student, Steven’s life was impacted forever by the once unimaginable experiences that higher ed has afforded him.

William & Mary (M.Ed. in Educational Leadership)
William & Mary (B.A. in Government)

Steven Lovern - Strategist

Steven Lovern

Strategist

Ryan ensures that the needs of our clients are met while working closely with our internal team to provide the resources they need to deliver great work.

Ryan's never run into a burning building to save someone but likes to think he would if put in the position.

The Ohio State University (B.S. in Communication)

Ryan Rekstis - Director, Strategy & Accounts

Ryan Rekstis

Director, Strategy & Accounts

As our Senior Copywriter, Joe brings a wealth of experience to develop concepts and branding messages for our clients. He is a big fan of the Oxford comma.

Interviewing so many individuals has shown Joe that everyone has a story to tell. Channeling their thoughts, conveying those stories, and delivering the desired messages continues to be his passion.

Greater Johnstown Career & Technology Center: Television Production

Joe Stuber - Senior Copywriter

Joe Stuber

Senior Copywriter

Deb analyzes and reports on survey data, helping to turn data points into insights.

In college, Deb loved her work-study as a tutor at the Writing & Reading Center. There she found she especially loved tutoring for rhetorical theory and working with international students.

University of Massachusetts-Dartmouth (B.A. in Literature and Writing)

Deb Gere - Assistant Director of Research

Deb Gere

Assistant Director of Research

Jack guides clients through our process - from research through creative - and helps craft strategy allowing institutional brands to form, thrive, and endure.

Jack's college years were transformative from leadership opportunities, academic challenges, and the small spaces to discover who you are. Jack's four times seeing Beyoncé were also transformative.

William & Mary (B.B.A. in Marketing & Sociology)

Jack Edgar - Strategist

Jack Edgar

Strategist

Kristen leads institutions through complex integrated projects, shaping research studies, revealing the hearts of brands and developing strategies that allow them to reach the right audiences.

One of Kristen’s stand out memories from college is the time her friend's 60-year-old father did a keg stand. Valuable lesson learned: Age is just a number.

Northwestern University (M.S. Journalism)
James Madison University (B.A. Communications)

Kristen Creighton - AVP, Strategy & Accounts

Kristen Creighton

AVP, Strategy & Accounts

Marguerite uncovers the "why" behind messaging, helping organizations communicate powerfully and memorably.

Study abroad in Paris and Sydney allowed Marguerite to experience communications on a global scale, engage with diverse perspectives, and broaden her own scope.

Syracuse University (B.A. in TV-Radio-Film & Sociology)
Loyola University Chicago (M.Ed. in Higher Education Administration)
Emerson College (M.A. in Integrated Marketing and Communications)

Marguerite Moore - Strategist

Marguerite Moore

Strategist

As an Account Executive, Briana acts as an important link between SimpsonScarborough and our clients. She's in charge of project management and oversees all other processes. 

Briana's role as an executive member on multiple organization boards has shaped her into the welcoming, energetic, and organized person she is today. 

Ohio University (B.A. in Marketing) 

Briana Hernandez - Account Executive

Briana Hernandez

Account Executive

Emma creates strategic, qualitative, and quantitative survey instruments that bridge the gap between data and strategy while she manages project timelines and client deliverables.

Emma’s favorite part of the college experience was having the opportunity to be a Division I student-athlete and captain of her swim team.

University at Buffalo (B.A. in Communication)

Emma Miller - Strategist

Emma Miller

Strategist

Hira focuses on survey design, data analysis, and data visualization - delivering strategic recommendations from research findings and in-depth industry knowledge.

Hira is something of an adventurer, her most memorable college experience being the time she bungee jumped on her 21st birthday during her semester abroad in New Zealand.

University of Richmond (B.A.'s in Leadership Studies & Business Administration - Marketing)

Hira Siddiqui - Research Analyst

Hira Siddiqui

Research Analyst

Meredith helps drive new business and the growth of SimpsonScarborough by crafting proposals anticipating potential clients' needs and specifications.

Meredith's favorite college memories include zip-lining across Lake Matoaka, serving as an Orientation Aide, and learning to play rugby.

William & Mary (B.A. in Psychology & Community Studies)

Meredith Randle - Proposal Writer

Meredith Randle

Proposal Writer

With more than 10 years of higher ed marketing experience, Renee guides colleges and universities through the process of using data-driven insights to develop meaningful strategies and high-impact brands.

By becoming a parent, Renee discovered the importance of boundaries; she's learned what not to be when playing with her kids: a cat, a baby cat, a green-eyed cat, or the bad guy in jail.

James Madison University (B.A. in Media Arts & Design, Journalism)

Renee Daly - Director, Strategy & Accounts

Renee Daly

Director, Strategy & Accounts

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