Director, Strategy & Accounts
Andrea leads research, strategy, and creative projects that help clients make decisions based on data-driven insight. As a seasoned strategist, Andrea knows the magic is in the details. She plays a critical role throughout the process by distilling data from qualitative and quantitative research into thoughtful recommendations and insightful strategies. Whether she’s designing research instruments, coordinating studies, or executing tactics, Andrea excels at connecting all the small data points that inform big-time decisions.
That’s the most rewarding part of the job for Andrea — helping clients make real decisions and actions based on key insights from the data. Before joining SimpsonScarborough, she worked in enrollment management as an Admissions Advisor, providing her unique insight into the college selection process. She was also Board Member of the Year in 2015 for her alumni association’s board of directors.
American University (M.A. Public Communications)
The University of Alabama, Huntsville (B.A. Communications and Spanish)