SimpsonScarborough is a higher education marketing, branding and research agency.

Let's talk about your brand

Work

Case studies in research (and strategy and creative).

We've worked with over 300 colleges and universities and each of our clients is a true partner. The reward is seeing our client's success first-hand, and that success keeps them coming back. With continued work from our clients, we repeatedly measure the impact of their efforts from year-to-year to give our process fine-tuning. We've learned that the best brand findings are driven by true curiosity and a willingness to follow insights, even if they lead you to unexpected places.

Let's talk about your brand

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Butler University

Once the underdog. Now, a household name. Uncovering the data that unleashed the Butler brand

Butler launched the first of multiple research studies to not only measure and track brand perception but also to use that data to evolve brand strategy and creative—over the course of a decade. It's quite a story.

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Meredith College

Using advanced analysis techniques to evaluate brand strategy

In 2012, We conducted a comprehensive brand initiative designed to formalize a brand strategy that would support Meredith College in reaching its strategic goals for the future. However, in 2019 Meredith College sought us out to conduct a market research effort designed to evaluate the on going campaign program. And particularly, to evaluate the marketing program among ALL of its prospective student audiences (undergrad, adult and graduate).

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Southeastern Oklahoma State

Personalizing user experience to better own messaging and branding

Like many universities, Southeastern Oklahoma State was facing the challenge of managing an immense amount of content that was getting in the way of their primary marketing messages.

Creative, Digital

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Illinois College

Showcasing the huge value of a small school

Illinois College’s small-town feel and student-focused culture were core elements missing from IC’s digital presence.

Integrated, Strategy, Creative, Digital

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Cal Poly

A 117-year old brand, a single year in the branding

In a little over a year, and less than a week apart, a brand was born, and a capital campaign was launched.

Brand Platform, Strategic Planning, Creative, Visual Identity, Digital

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Kenyon College

Infusing video and visuals with emotional narrative drives motivation

Escalating tuition and external questions surrounding the value of a liberal arts education magnify the importance of the capital campaign and Kenyon’s role as a leader in private education.

Creative, Digital