Matt knows that ideas are the most valuable currency we have. It’s why for more than nine years, he has worked with colleges and universities to develop great ideas and improve existing ones with smarter, more effective brand strategy and marketing. A frequent speaker at conferences such as AMA, Confab Higher Ed, CASE, and others, Matt has won awards and — more importantly — made a real difference for clients such as Clemson University, University of Kentucky, and Columbia University.
At SimpsonScarborough, Matt works at the intersection of research and creative, helping to distill qualitative and quantitative data into actionable strategies ready to be brought to life. Matt’s background includes almost a decade in the non-profit space, where his portfolio spanned marketing, annual campaign leadership, and eventually operational oversight as an Executive Director.
Higher Ed’s Generational Identity Crisis
We’re in the midst of a generational transition in higher ed, but many schools look like they’re still just talking to Millennials. Which made us think: How often do you >>
The Great Folly of Numbers and Technology in Higher Education Marketing
What I Came Away Thinking After AMA Like a lot of you, I just spent three days at AMA in Orlando. I heard about Facebook and mobile and automation and >>