Mike drives creative solutions that enable colleges and universities of every size to communicate their unique brands in novel and powerful ways. He’s driven by research—there’s nothing he enjoys more than visiting an institution’s archives—and by complementary visual and verbal storytelling that’s honest and human.
Mike began his career in Los Angeles, where he wrote movie poster taglines and theatrical trailers for each of the major Hollywood studios; his work on Joe Dirt for Columbia Pictures typically evokes the greatest reaction. After returning to the Midwest, he worked at AgencyND, the University of Notre Dame’s in-house marketing and communications department. Eventually, he returned to his agency roots, creating ADDY-award winning work for higher education clients such as the College of William & Mary, the University of Arizona and Wake Forest University.
Why This Creative Joined a Firm Known for Its Research and Strategy
There’s a tendency to view creative—viewbooks, videos, advertising, or your website—as your institution’s brand. The truth is, no matter how great the creative might be, it isn’t your brand. Creative >>
Without a Creative Brief, It’s Going To Be a Bumpy Ride
People often ask me what’s changed the most over the course of my two decades in advertising and marketing. The easy (and politically correct) answer is the tools—the computers and the >>