When clients need data-driven solutions to increase institutional visibility, shape reputation, strengthen enrollment, build alumni engagement, and drive fundraising, Renee’s there to help.
With over 10 years of experience in higher ed market research, account management, and business development, Renee brings a multifaceted perspective on the needs and priorities of colleges and universities. In her role as a Senior Strategist, she designs complex research studies that guide powerful strategies and dynamic creative approaches.
Previously with PBS, Renee managed the launch and maintenance of multiple high-profile TV series and specials and supported marketing/publicity strategy, fundraising, digital/interactive, and educational outreach efforts for over 350 member stations.
Evolving Your Brand: Four Reasons Your Institution Needs a Brand Refresh
For many marketers, a brand initiative is an enticing idea. It’s also a time-consuming and costly process, so you need to make sure your institution is ready before you dive in. Just because >>
Market Research: Don’t Develop Your Digital Ad Strategy Without It
There’s no question that a big part of your marketing strategy is (and should be) digital. But a big question that arises across institutions is, “How effective is our digital >>
Putting Research into Action: A Case Study
This summer, Rutgers University announced that, for the first time in its history, the university raised more than $200 million in an academic year—11 percent higher than the previous record set in >>