Careers

Director of Marketing

As our Director of Marketing, you will implement SimpsonScarborough’s marketing plan (including traditional, digital and content marketing strategies) to meet sales and marketing goals directly linked to overall revenue goals. This position will report directly to the CMO and be located in our headquarters office in Alexandria, VA. Responsibilities will include but likely not be limited to:

RESPONSIBILITIES:

Inbound Marketing

  • Create and oversee Hubspot Marketing Campaigns (generation and coordination of content, tracking/monitoring, plan for follow-up to inquiries, reporting) with the goal of converting target audiences into qualified leads

Content Strategy

  • Contribute and manage content for firm’s social media accounts, conference proposals, white papers and link to Hubspot Marketing)
  • Create and manage editorial calendar

Manage Website

  • Oversee company website redesign process, coordinating external strategy and development partners with internal writers and designers; update website and provide website metrics related to marketing campaigns, with support from Sales and Marketing Coordinator

Additional Responsibilities as needed:

  • Inquiry calls
  • Proposals/pitch development
  • Mentor Sales and Marketing Coordinator

The experience and skills you should bring to the position include:

  • Bachelor’s degree required, degree in Marketing, Communications, Business, Journalism or related field, MBA a plus
  • A minimum of 10 years of work experience in marketing, with a minimum of five years in digital and/or content marketing at a branding agency, higher education institution or professional services company
  • Knowledge of HubSpot or comparable sales and marketing CRM
  • Knowledge of HTML, Google Analytics, and familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
  • Experience with conference planning
  • Experience with social media for businesses
  • Strong writing and editorial skills
  • Strong organizational and communication skills
  • Strong working knowledge of MS Office Suite (Excel and PowerPoint, specifically), project management software, and other technology tools, InDesign preferred
  • Some travel may be required for conferences and other meetings (less than 20%)

Please submit a cover letter and resume to Wanda Hoath, Administrative Specialist, at wh@simpsonscarborough.com to apply.