Assistant Vice President/Vice President of Research

As our Assistant Vice President/Vice President of Research you’ll play an essential role in our core service offering.  You will guide the agency in delivering key market research insights to college and university clients on their brands, reputation, and other considerations that impact the ways in which they communicate, recruit prospective students, engage alumni and other partners as well as build their communities. Your efforts will help us ensure we can continue to deliver great work for clients and maintain the fun, collaborative, fast-paced, and independent environment we’ve enjoyed as a growing agency.

At SimpsonScarborough, a successful AVP/VP of Research will work across the company in partnership with agency partners and two other VPs to develop, manage and oversee our research efforts. This includes oversight and management of all quantitative and qualitative market research methodologies to include design, programming, analysis and presentation of research as well as the management and direction of the company’s five research analysts and other staff. The successful candidate should have proven leadership skills; be adept with various qualitative and quantitative research platforms and methods; have success in managing staff, timelines, and budgets; and have or build deep knowledge and understanding of the issues and challenges facing higher education.

This position will report to SimpsonScarborough’s COO and be located in our headquarters office in Alexandria, Va., but work collaboratively with distributed team members in Oakland, Columbus, Chicago, Baltimore and other locations.

What you’ll be doing daily will include but likely not be limited to:

  • Design and direct custom research studies such as survey research, market or communications research and analysis studies, while coordinating efforts with clients, staff, and vendors.
  • Contribute to the overall leadership and direction of the company as a member of the senior management team.
  • Work across the company and with direct staff reports to design studies and survey instruments, collect data, finalize project deliverables, interpret findings and place them in the context of the client’s business objectives, presenting clear, accurate, and concisely written reports and presentations.
  • Work to execute projects maintaining the highest quality standards consistent with project budgets and allotted timelines.
  • Bring new ideas and innovation to our methods of data collection, methodologies, and research techniques.
  • Deliver high quality research reports, presentations and other deliverables to a wide range of audiences.
  • Manage and develop a team of research analysts, data collection and analytics staff to obtain the support needed and deliver top quality service according to project specifications and quality standards.
  • Present the report to the client on the phone or in-person, when requested.
  • Proactively identify client business needs and propose additional research projects to meet those needs.
  • Review existing research processes and initiate improvements that will enhance the quality of the work and the efficiency with which it is produced.
  • Foster a positive environment of teamwork, while maintaining personal accountability.
  • Develop staff and team members, methods, processes, policies, QA, and contribute to the overall corporate environment to enhance our strength.
  • Contribute thought leadership, publications, articles and/or professional presentations to enhance and advance company strength and visibility.

The experience and skills you should bring to the position include:

  • Bachelor’s degree in math, statistics, social sciences, business, marketing, or related field. Master’s degree is a plus.
  • Minimum of 8-10 years of market research experience within a marketing, branding or creative environment (i.e. agency side). Experience with higher education is a plus.
  • Expertise with multiple data collection methodologies and expert level quantitative analytical analysis and research writing skills.
  • Broad experience using commonly used research tools like SPSS, Excel, Qualtrics, Survata, SAS, Powerpoint etc.
  • Strong expertise in research methods, survey methodology, sampling methodologies.
  • Strong written and oral communication skills with experience writing research reports and conducting presentations at the client level.
  • Should be analytical, creative, detail oriented, able to work well under pressure, work hard and work well in team environment.
  • Impeccable attention to detail.
  • Excellent organizational and time management skills with the ability to coordinate and manage various people/projects to ensure timelines are consistently met and that work is prioritized accordingly.
  • Willingness and desire to work very independently.
  • Positive, solution-oriented, enthusiastic team-player attitude.

Please submit a cover letter and resume to Wanda Hoath, Administrative Specialist, at to apply.


Qualitative Research Lead

SimpsonScarborough seeks a Qualitative Research Lead that will take a proactive role in moderating focus groups and conducting in-depth telephone interviews, drafting qualitative research reports, managing a team of part-time interviewers, and working collaboratively with other analysts and account team members to deliver innovative qualitative research for our clients.

This position will report to SimpsonScarborough’s Director of Research and be located in our headquarters office in Alexandria, Va., but work collaboratively with distributed team members in Oakland, Columbus, Chicago, Baltimore and other locations.

Daily responsibilities will include but likely not be limited to:

  • Serve a key role within SimpsonScarborough’s research division to advance our work and meet client goals
  • Lead and coordinate qualitative research reports with other research team members
  • Serve as a resource for the project team to ensure qualitative research findings are incorporated into future research phases and/or strategy insights
  • Make recommendations that would streamline processes, decrease inefficiencies, and help drive innovation in SimpsonScarborough’s qualitative research work
  • Work with project teams to develop a project plan for each body of qualitative research
  • Moderate and lead focus groups, in-depth interviews, and other qualitative research
  • Recruit, interview, and onboard new part-time interviewers
  • Provide initial and on-going training and support to interviewers
  • Assist interviewers with time management, scheduling issues, and any other project challenges

The experience and skills you should bring to the position include:

  • Bachelor’s degree required
  • 3+ years of experience with qualitative research, preferably at a marketing, branding or creative agency
  • 3+ years of experience conducting focus groups and/or interviews
  • Proven ability to create qualitative research reports that highlight key insights and tell a compelling story
  • Desire to work in the higher education industry (higher education experience a plus, but not required)
  • Exceptional communication and interpersonal skills (enthusiastic, attentive, great listener)
  • Proficiency with reporting software (PowerPoint preferred)
  • Experience teaching/mentoring colleagues
  • Demonstrated ability to effectively manage multiple simultaneous competing priorities
  • Ability to problem solve complex projects
  • Extremely organized with a strong attention to detail
  • Positive, team-player attitude.

Please submit a cover letter and resume to Wanda Hoath, Administrative Specialist, at to apply.


Senior Account Executive or Account Executive

SimpsonScarborough seeks a full-time Account Executive for its Old Town Alexandria, VA headquarters office. We are a small, dynamic team looking for a self-motivated and enthusiastic new member. We expect a lot from our team members and champion their successes. The Account Executive will have the opportunity to play a significant role in managing client relationships and work directly with company leadership in a fun, fast-paced environment.


  • Ensure day-to-day communication with clients is timely, accurate, friendly, and professional
  • Establish and enforce project timelines
  • Ensure processes are followed to maintain high-quality deliverables
  • Support both qualitative and quantitative primary market research studies, including, but not limited to: drafting survey instruments and moderator guides, working with external vendors, conducting focus groups, and writing qualitative research reports
  • Guide and manage a wide variety of projects that may include market research, brand strategy, and/or creative development
  • Provide substantive feedback to the team on deliverables (research reports, brand and communications audits, creative concepts, brand positioning, etc.)
  • Present deliverables directly to clients and key stakeholders, both in person and via webinars


  • 3+ years experience in marketing, market research, or branding at a higher education institution, non-profit, social cause, or creative agency
  • Strong project management and organization skills
  • Excellent written and verbal communication and people skills
  • Comfort working independently and with multiple remote clients and partners
  • Ability to problem-solve in a fast-paced work environment
  • Experience managing multiple projects at a time and effectively assessing and reprioritizing workload regularly
  • Proficiency in MS Office with emphasis in Excel, Word, and PowerPoint
  • Knowledge of/experience with media production (digital and/or print) is preferred but not required
  • Bachelors in Business Administration, Marketing, Communications, Market Research or the like; or Bachelors in a Social Sciences discipline with research experience

The position requires approximately 10-30% travel, visiting some of the nation’s finest college campuses. Salary is commensurate with experience. Please submit cover letters and resumes to Wanda Hoath at



SimpsonScarborough, a marketing firm that works primarily with colleges and universities, is looking for organized, personable individuals to conduct one-on-one phone interviews for research projects. The ideal candidate must be willing and able to:

  • Email interviewees from a provided contact list
  • Cold call potential respondents from a provided contact list
  • Schedule interviews between 8 am to 8 pm on weekdays and possibly weekends
  • Record interviews for feedback and transcription purposes
  • Provide verbatim written transcriptions from each interview in Microsoft Word or Excel
  • Provide regular updates on interview progress
  • Summarize key themes and takeaways uncovered in the interviews
  • Adhere to the project timeline

This is a remote contract position usually spanning 2-4 weeks per project. Interviewers will be expected to complete and transcribe 20-40 interviews per project.

Interviewers will be paid $70 per interview completed, recorded, and transcribed. Interviewers will be added to SimpsonScarborough’s pool of interviewers and will be assigned when a need arises for a project, which could be frequently or infrequently depending on project scope and demand. The ideal candidates will have interviewing/moderating experience and/or project management experience requiring frequent phone interactions. Candidates must be able to represent themselves in a professional manner over the telephone.

Please email Wanda Hoath at if interested in learning more about this position or with additional questions.