Your peers, your community.

The CMOLab is the first of its kind. We are creating a space for higher ed leaders who shape the future of the industry, and redefine community, collaboration, and success for the CMO.

Scope of work

Key Benefits

Scope 0

Community + Connection
A foundational element within the CMOLab, you will be invited to events across the country, opening the door for in-person collaboration with your peers and SimpsonScarborough.


Scope 1

Professional Development
CMOLab programming is focused on how to sharpen, refine, and supplement CMO skillsets to make you even more nimble, informed, and prepared to lead your campus at the highest level.


Scope 2

Industry Insights
You will have on-demand access to primary national data and curated resources from SimpsonScarborough, delivering data, insights, and trends to help you make decisions with confidence.


CMOLAB is the hub for all things CMO. Workshop revolutionary ideas with research and resources at your fingertips.

The platform that makes it happen.

Our Work

Thought Leadership
Industry insights curated for you.
Keeping you on the cutting-edge.
Creating space for collaboration.
Kevin Tyler

Welcome to the CMOLab.

Hi. I’m Kevin. I’m the Director of Community Engagement and I’m glad you’re here. The CMOLab was created to support higher education CMOs with professional development opportunities, access to data and insights, and connection and collaboration with a national network of higher ed marketing peers. If there is anything you need that can’t be found here, please let me know, and I will do what I can to get it. Welcome to the SimpsonScarborough CMOLab.


Chief Marketing Officers or equivalent roles at all four-year institutions can join the CMOLab through an annual fee.
SimpsonScarborough clients are offered access to the CMOLab as part of their engagement with the agency.

We’ll provide the resources, you provide the insights.

We are establishing a first-of-its-kind experience where you can engage with your peers and advance our industry while simultaneously reimagining the concepts of community, collaboration, and success as a higher education CMO. Welcome to the CMOLab, we’re happy you’re here.