Your peers, your community.

The CMOLab is the first of its kind. We are creating a space for higher ed leaders who shape the future of the industry, and redefine community, collaboration, and success for the CMO.

Join us in Pittsburgh, PA, on June 11-13!

You're invited to join SimpsonScarborough experts and fellow higher ed CMOs at the next CMOLab event on June 11-13, 2024, in Pittsburgh, PA. 

Our two-and-a-half-day event will provide valuable networking opportunities, actionable insights, and the latest trends and practices in marketing leadership. You'll participate in talks about brand and performance marketing, the student experience, the future role of the CMO, and more. Attendees will gain insights from industry experts and fellow higher ed CMOs through main stage talks, networking events, and structured breakout sessions.     

You'll leave with takeaways on:  

  • Using the 2023-2024 Higher Ed CMO Study data and insights to advocate for your and your institution's marketing investments.  
  • Enhancing your leadership and change management skills.  
  • Unlocking strategies for improving brand and marketing performance at your institution. 

Learn more and register today

Scope of work

Key Benefits

Scope 0

Community + Connection
A foundational element within the CMOLab, you will be invited to events across the country, opening the door for in-person collaboration with your peers and SimpsonScarborough.


Scope 1

Professional Development
CMOLab programming is focused on how to sharpen, refine, and supplement CMO skillsets to make you even more nimble, informed, and prepared to lead your campus at the highest level.


Scope 2

Industry Insights
You will have on-demand access to primary national data and curated resources from SimpsonScarborough, delivering data, insights, and trends to help you make decisions with confidence.


Our Work

Keeping you on the cutting-edge.
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Creating space for collaboration.
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