Scripps College
Advancing the college that advances the women who advance society.
The Opportunity
Brand creative is only as authentic and unique as the brand strategy that informs and inspires it. And it’s only as effective as the data that drives it all. Scripps College believes the same, so they partnered with us on three distinct institutional goals: solidify 2021 enrollment and yield, improve donor and alumnae engagement around their Day of Giving, and introduce a new institutional visual and verbal brand to support mission-critical initiatives. And do so during the pandemic.
The Solution
Feminist, writer, traveler, philanthropist, entrepreneur, and champion of women’s education, Ellen Browning Scripps was, by any definition, a modern woman. History tells us so. Having graduated tens of thousands of bright, earnest, brave, and selfless women, Scripps College is, in every sense, The Modern Women’s College. Research told us so, as did the College’s anthropologist, astronomer, neuroscientist, writer, mathematician, economist alumnae. With that as the Brand Promise, we customized a scope of work to meet the challenges of both higher ed and the world in 2020.
In a pivotal year in which the pandemic redefined enrollment marketing and constituent engagement practices, SimpsonScarborough has helped Scripps to develop a clear and compelling story about our institutional strengths and differentiators, generate record-setting success, strengthen connections with our core constituents, and narrow the gap between our aspirations and our resources.
Scope of Work
Competitive and brand audit; quantitative research with prospective students and their parents, as well as with current students and alumnae.
Brand strategy and platform, creative concepts, and brand guidelines; communications, content, and campaign strategies.
Day of Giving, Scripps On Your Screen, and 2020 Commencement microsites; paid yield campaign, execution, reporting, and optimizations.
