Elizabeth Scarborough Johnson
A nationally recognized expert in the use of research to inform strategic brand and marketing solutions, Elizabeth pioneered the transition to data-driven marketing long before it was a buzz word.
She’s presented more than 200 workshops and papers at a veritable alphabet soup of higher education-related conferences and symposia, and chaired the American Marketing Association’s Symposium for the Marketing of Higher Education from 2007 to 2011.
Elizabeth believes that bringing everyone along is crucial to making long-term strategy work —and prides herself on getting everyone in the organization to sing the same tune, at the same time, in the same key.
James Madison University (B.S. in Mathematics)
Fordham University (M.B.A. with a concentration in Marketing)